I continue to muse on Hillary Clinton’s media strategy and remain baffled by it. I laid out in general terms the evidence of its ineffectiveness a couple of days ago (“Mr. Empathy“), but I think it’s worth taking a closer look because this is usually where campaigns are won and lost and hers sure ain’t firing on all cylinders right now.
I have not, of course, seen the Clinton campaign’s polling nor am I privy to their focus groups. I just have to assume they’ve got the best that money can buy in terms of data, experience, analytics and creativity. Which makes it all the more puzzling that they seem to be sputtering so badly in this department.Read More »